Planning an event is not only about the company or person you are planning it for; it is also about the audience of the event. As an event planner, it is important to know who your audience is. Knowing the audience can help form the type of event that you will plan. Knowing your audience will usually help the success of the event by catering to the more dominant needs of the crowd. Figuring out who will be attending the event is a crucial aspect to strategic event planning.
Once the audience is established, you then can make your event fit your audience. Depending on the event, even if you are promoting a certain product, your event should still stay in line with the crowd that you are trying to please. If you want to create a certain atmosphere within your event, such as a fun lively environment, and your audience is made up of mostly older people, there are many things that you could do to capture the scene. You as the planner creating a fun atmosphere could play music or games from the older crowds generation. You could make it themed to follow your desire, but also interest the audience.
It is very important to know your audience before the planning process of an event takes place. The audience is a factor in molding the event and creating the scenario of your choice. The audience at an event is like a customer at the store, you want to provide great service and meet their needs. If you treat your audience like a well-taken care of customer, they will most likely enjoy the event and contribute to the overall good experience of the event.